▇PHOTOGRAPHY Joël FUKUZAWA▇WORDS Joël FUKUZAWA
「PREMIUM」（プレミアム）在WIKI百科全書上頭是這麼解釋的「超過定價的金額，反過來說是有附加價值的」許多收藏家則是把「PREMIUM」（プレミアム）指向稀少又有收藏價值的物品。因此，日本人喜歡把珍貴的又有附加價值的商品、店鋪，都以プレミアム來命名。只是在台灣或是華人社會裡頭，對於PREMIUM這個字的感覺似乎沒有那麼強烈，所以也沒有一個比較正確或是意義相當的譯詞，即便在我們的周遭有許多可以列為PREMIUM的商品。
Wikipedia defines premium adj as “surpassing the fixed cost;” in other words, there is an inherent added value. For collectors, premium refers to rare collectables. Thus, the Japanese is fond of christening precious commodities or shops “premium.” However, in the Taiwanese or Chinese societies, the significance of the term premium seems lost. Thus, a suitable translation does not seem to exist, even though many products around us can be termed “premium.”
EYE Magazine在前幾則的報導中，曾經提過了「台灣 東方的故鄉 ic!berlin Taiwan Limited 2010」以及「經典來自於堅持與創新的融合ー掌 T701」兩款在台灣非常受到矚目的眼鏡產品。已經在台灣眼鏡界，悄悄地建立了他們PREMIUM（超訂價）的地位。由於ic! berlin Taiwan Limited 2010全台灣只有限量198支，而且不會增產，因為物以稀而貴，所以被許多眼鏡玩家鎖定為年度必買商品之一。這讓負責出貨的供應商與店家的角色顯得尷尬，原本對於訂單應該多多益善的供應商，因為手頭上的貨品有限，不得不對店家說No。這也讓能夠捷足先登，取得現貨的店家，奇貨可居。當然，這款眼鏡的價值隨著時間的推演，而逐步攀高。
A previous issue of EYE reported that “ic! Berlin Taiwan Limited 2010, an exclusively designed collector’s edition” and the “classical ‘Palm’ T701, integrating tradition with innovation” are two eyewear styles that attracted much attention in Taiwan. Both have now also stealthily established their “premium” status in the Taiwanese eyewear industry.Only a limited 198 ic! Berlin Taiwan Limited 2010 frames are available in the entire island of Taiwan and production will not be increased. Thus, many eyewear enthusiasts have touted this rare and precious collectable as a 2010 must buy. This also places many eyewear suppliers in an awkward position. Originally, in terms of purchase orders, more is (of course) better; however, as a result of the limited quantity, many have no choice but to say “no” to their retailers. Stores able to get their hands on this “premium” collectable gain a significant advantage. And, of course, the value of this pair of frames has gradually reached the very top.
另一款「掌 T701」的情況又有些不同，「掌 T701」雖然走的不是「限量」的策略，但是因為全框純手工製造的關係，原本產能就比較耗時，加上產量不大而日本市場的需求量卻相當的高。這讓「掌 T701」能夠輸出到海外的產品，跟其他品牌比起來，少得可憐。在這幾個因素的交互影響之下「掌 T701」也逐漸的成為PREMIUM（超訂價）俱樂部的一員。
On the other hand, the circumstances surrounding “Palm” T701 is somewhat different. While this product is not set on the limited edition path, its handcrafted nature, coupled with the high demand in the Japanese market results in a very limited quantity exported abroad. In light of these factors, the T701 becomes a rarity when compared to other brands—thus, earning its place amongst of the “premiums.”
不論是ic! berlin taiwan limited或是T 701，雖然他們的身價正在逐日看漲，但是值得典藏的因素依舊存在的。畢竟要找到一款在設計上能平實中見意境，在使用上能兼顧美感與功能的眼鏡鏡框，是一件可遇不可求的幸福。
Whether you are looking at ic! Berlin Taiwan Limited or the T701, aside from its rising price, both are still very worthy collectables. After all, to find an eyewear design that so perfectly balances aesthetics with function is a rare and fortuitous find—a chance of fate.
